Marketing Planning Checklist
Marketing plans come in a number of “shapes and sizes”, from a detailed strategic marketing plan with extensive market segmentation and competitive intelligence, to an annual tactical plan with budgets...
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New Product Launch Checklist
Improving the effectiveness of new product launches is of critical importance to most companies and brands as development costs can be stratospheric, coupled with extremely high failure rates. Some...
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Beware: Twitter Spam Farms
by Pavel Solyak A spam-less Twitter feed is just too good to be true. Increasingly, spam in becoming a problem for Twitter users as spammers are finding new and innovative ways to clutter up the...
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Tips for Effective Taglines
Developing effective taglines is a disciplined process that melds insight with positioning strategy and creativity. So what is a tagline, and how can tagline development deliver a breakthrough?...
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6 Database Marketing Strategies
Despite high interest in database marketing (DBM), many marketers still have not implemented DBM. One of the reasons for this is a lack of practical information. Depending on your objectives, you...
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Search for Dummys
As business-to-business marketers implement next-generation websites that feature enhanced functions, many companies have not yet taken advantage of even the most basic Search Engine Optimization (SEO)...
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Marketing’s No.1 Client: Sales
Credit to Rick Kean, CBC, Managing Director of the Business Marketing Institute, LLC www.businessmarketinginstitute.com Marketing professionals and sales teams are partners, (at least in theory) and...
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Direct Mail Marketing Isn’t Dead!
Direct mail marketing isn’t dead! It’s incredibly alive, breathing and equally effective as email marketing for b2b-focused businesses. Many have formed the attitude that direct mail marketing is no...
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Trade Show Tips to Treasure: Part II
Now that you have exhausted your entire team with pre-show planning, have appointments set up, buzz all over social media, and a strong strategy on how to dominate and meet your trade show objectives....
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Part I: Is Social Media an Ingredient in your Marketing Mix?
Businesses are baking up new ideas on ways to sugar coat their marketing plans, to stir up with the competition, sprinkle in what will work but take out what didn’t, measure and identify goals, roll...
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